When asked what we do for a living, we tell people we work in retail, and immediately people see someone stocking shelves or working a cash register. While these are jobs in retail and many people work in these very important positions, the number of careers and opportunities in retail are endless.

Which is why we were excited to see the latest initiative to change the perception of what people think about retail from our friends at the National Retail Federation.  The program entitled “Think You Know Retail” is part of their “This is Retail” campaign, and is sweeping across Instagram as they ask the retail industry and its employees to post pictures of what retail means to them.

To learn more visit the National Retail Federation Website or check out the campaign on Instagram.

Photo courtesy of the National Retail Federation.